The Company
A social App for the U.S. Market, that is focused on people who suffer illnesses and bring them together with those who have found answers.
Long term, It can be used for anyone and everyone with a symptom.
The Opportunity
Problem
Many sick people suffer with no solutions. 60% of U.S. adults have at least one chronic condition.
This is me, I have had severe immune diseases, ezcema and asthma since the age of two and gone from physician to physician, in the search for healing.
The Challenge
The Academic Medical Field have blind spots.
Real-world experiences from the sick get little consideration.
When there is patient-involved research, the questions are focused on the clinical drug, and not beyond.
The World of Health
TODAY
HIGH COST
Today, Our medical institutions, big to small, work to help the sick and they save lives and truly help many...
PROFESSIONAL
Yet...
PERSONAL CARE
LOW COST
Some people are... still sick
HEALED
Trillions are spent in a system that cannot answer many mysteries. It searches in the same pool of knowledge and expects new answers.
PROFESSIONAL
Loosing sight of those...
who went through it.
PERSONAL CARE
SICK
The App
This social app will connect sufferers and their common symptoms and illnesses to other sufferers who have the same symptoms and illnesses.
The symptom input will come from multiple axes: body area points, text descriptions, and disease names, providing a much broader view.
The Solution
This way, those who find answers have the possibility to share with fellow sufferers and grow hidden knowledge, outside the medical industry.
The Goal
We want HealHub to be a major alternative option for health knowledge, connecting the sick, to thousands with the same symptoms, bringing comfort, knowledge and answers.
The Need
7% of Google's daily searches are health-related, equating to about 1 billion health-related searches per day or 70,000 per minute.
The Competition
Symptom Search by Text
Symptom Search by Body area
Share experiences by Video and Audio
Connect with fellow suffers by Symptom
Healing stories are aimed to future sufferers
Mobile focus and
easy UX
Find healing patterns from
Sufferers
The Market
Total Addressable Market
$4.9 billion
164 million Adults x $30*
Serviceable Addressable Market
$ 720 Million
24 million Adults x $30*
Serviceable Obtainable Market
$ 72 Million
2.4 million Adults x $30*
U.S. Adults who used an app for a health-related purpose **
U.S. Adults health app users interested in self-care
(Assuming 15% of TAM)
U.S. Adults
Assuming a 10% of SAM
TECHNOLOGY
Dynamic Body Map
1cm resolution
MAPGRAPH AI
Body + Image + Text
Realtime Avatar Anim System
Motion + Advanced Facial Expressions
AdPsyche
Psychographic Ad system
Video Streaming and Chat
AWS
UX Design:
The prototype’s UX focus is easy, fun and functional.
To balance that being sick is hard, depressive and gives a sense of being broken...
The Business Model
Free account
Advertising income
Specific, High-intent search
Goal: 2–5 times HealHub visits during an illness. Each session 2–5 ad impressions. If approx 20 total impressions per illness, 50,000 visits will generate 1 million impressions. Using moderate CPM values of $50 for high-intent ads, The revenue would be $50,000. So $1 per illness visit and server costs of approx $1000-$1500.
Subscription
Individual Plan
Family Plan (Max 5)
In-App Purchases
$3.99 a Month
$5.99 a Month
$30 Annually
$50 Annually
$20.99 per Avatar
instead of Michael & Emma,
Buy other male/female avatars.
Wayfinders
Those who share Healings
Life time Member and Partner program, shared profits.
Wayfinders are key value to HealHub and will be part of the success
Goal is to have better return for them than YouTube or at least competitive
The Road Map
We know HealHub will have many challenges. This is why we are planning carefully and setting up for success for each mountain. #1 Production, #2 Marketing and User traction... #3 Running a smooth app with maintenance and learning... A lot of learning.
Pre-Production
Full Concept
UX Prototype
Production
Flowchart
Production Begins
Go to Market
Symptoms
Data base
(2068 symptoms)
Design Style
Strategy
Trademark
User outreach
Website Rev 1
Setup Team
Why no?
A Tarpit?
A promising company that end up consuming time/effort/finance without expected growth.
This could be true. But the question is if it’s worth building to find out. What knowledge and value could we find? vs doing nothing..
An Empty Well
Regular people cannot know what helps. They have no medical education and the well turns out to be empty.
Out of 100s of millions of people, there must be a lot of smart ones who found something of value for others... that was never shared.
The Network Barrier
It’s a network app. The value is in People’s voices. THIS IS HARD... and a catch 22.
With genuine marketing, word of mouth and strong partners who know the impact of illness, This must be possible to overcome.
The Legal Hurdle
Will HIPAA be an issue? with people’s Health Medical information?
HealHub is not a medical health app and does not give directions or advice. It enables people with illnesses to talk to each other. That said, Legal should be carefully worked out.
Why Yes?
Create VALUE, in terms of communication, health and wealth.
With our Design, Technology and Marketing,
HealHub is an app that can make a difference in our society.
It’s goal is to broaden our human knowledge about being sick.
A quick go to app for questions when we don’t have the answers from our doctors.
A tool to get help and a tool to help others.
We want to Elevate curiousity.
Show being sick is not shameful. All of us go through it at some point.
Healhub's AI will help find the patterns...
How much hidden knowledge can we find together?
Why Now?
Telehealth has exploded and grown 38 times since 2020.
37% of people over 18 relied on telemedicine within 2024.
At the same time, trust in the medical system, has plummeted.
From 2020 to 2024, trust in physicians and hospitals went from 72% to 40%
In the anti-trust environment, the HealHub option will be an attractive and inexpensive way to hear what other people are experiencing and thinking. It can bring balance and expose any symptoms that might be publicly surpressed.
1st To Market Strategy and Goals
The first target groups for the initial growth and foundation.
Find the THINKERS and REBELS (early app adaptors)
Find the WAYFINDERS (Those who found healing)
Find Investors, who can see the big picture...
-
Risk takers,
-
Self taught,
-
Self Analysing,
-
Survivors,
-
Doers with Illnesses
1-3 Years
Unknown...
